A brand new, revised, expanded and thoroughly worthwhile edition of “The Frugal Book Promoter: How To Get Free Publicity on Your Own or by Partnering with your Publisher” has just come out, to the rave reviews of just about everyone.
Carolyn Howard-Johnson Is One of the Best
Few people are better at promoting books than Carolyn Howard-Johnson. As a former publicist and marketing instructor for the UCLA Extension’s world renowned writers’ program, she is an award-winning author and expert on all the ins and outs of obtaining publicity for authors – and a lot of those methods are free, or almost-free.
The first edition of "The Frugal Book Promoter" was released in 2003, and it is high time it has been updated!
The New Edition of “The Frugal Book Promoter”
Expanded from its original 243 pages, the second edition now boasts 416 pages, full of information any author needs to get a book promoted. With more and more traditional-style publishers going the way of the dodo, and with e-books and self-publishing become the way of the world, this little book should be a bible for anyone who plans to publish - whatever the venue.
Written with humor and style, it is also laid out in such a way that it is easy to follow, and easy to understand. Every chapter is filled with insights and how-tos and a whole bunch of where-to-finds!
Of course the basics are included – everything from query letters to media releases, from getting reviews to packaging media kits, plus all the tools you need to promote your book. The second edition also includes new features like blogging, whether on your own site or on other sites, going to trade shows and book fairs and writers’ conferences: should you? Which ones are worth considering? Page after page is loaded with information about book signings, talks, radio and television appearances. She has included website creation hints, newsletters and postcard promoting, using the social media venues – and even avoiding the ubiquitous “publicity scams” that seem to inundate every author’s email. Plus a whole section on getting through the back door!
Who Needs “The Frugal Book Promoter”?
It doesn’t matter if you write fiction or poetry, cookbooks, knitting instructions, memoirs, historical subjects, child-raising techniques or children’s books. Whatever you write, you will need to promote your book, and you cannot rely on anyone else to do it for you – unless you are prepared to spend a lot of money.
Carolyn Howard-Johnson gives you all the information you need to do some nifty promoting on your own, at a fraction of what you would spend for a professional publicist.
This is a book to read and keep. It is as much a reference book as your dictionary or thesaurus. While some links and sites may change over time (to be expected), the basics are unchanging. The hints are valid and valuable.
It’s a must-have for every writer.
"The Frugal Book Promoter: How To Get Free Publicity on Your Own or by Partnering with your Publisher" – Second Edition
Published by: CreateSpace, 2011
413 Pages
ISBN-13: 978-1463743291
Feather Schwartz Foster - Feather Schwartz Foster, author-historian. Making the First Ladies come to life.
